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    Entries in marketing (2)


    Cartoon of the Week 8/13: Polo

    CLICK TO ENLARGEMany covet the mystique of the very largest players in any given industry. Mystique is difficult to replicate. Sometimes sales approaches have a cultural basis and are not easily translated to another environment as we see here. It is better to differentiate than to replicate in most instances.


    Cartoon of the Week 4/2/12: Rebranding

    Click to EnlargeAs our marketplace beccomes more commoditized daily it becomes more difficult to distinguish one offering from another. That is my constant focus and concern -- and why I'm sometimes called the Ambassador of Excitement around here.