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    Entries in marketing (2)

    Monday
    Aug132012

    Cartoon of the Week 8/13: Polo

    CLICK TO ENLARGEMany covet the mystique of the very largest players in any given industry. Mystique is difficult to replicate. Sometimes sales approaches have a cultural basis and are not easily translated to another environment as we see here. It is better to differentiate than to replicate in most instances.

    Friday
    Apr062012

    Cartoon of the Week 4/2/12: Rebranding

    Click to EnlargeAs our marketplace beccomes more commoditized daily it becomes more difficult to distinguish one offering from another. That is my constant focus and concern -- and why I'm sometimes called the Ambassador of Excitement around here.